O.J. Beer

O.J. Beer wins second Swedish tender

Breda, Netherlands — On June 8th, Rick Delaney, Founder of Liquor Zaar B.V., was notified that O.J. Beer's premium wheat beer, O.J. Blanche, had won a tender with Systembolaget, the Swedish alcohol retail management system, choosing O.J. Blanche as the Belgian import for this category. This is the second Swedish tender which O.J. Beer has won in a nine month period.

Systembolaget is a government owned chain of liquor stores in Sweden and is the only authorised retail outlet permitted to sell alcoholic beverages with more than 3.5% alcohol by volume. 

Winning the tender is a long and comprehensive process. Product samples for each request for tender are submitted and the final selection is made by a blind tasting panel of 30 individuals. The product that has the highest quality that corresponds to the tasting profile requested is the product launched.

“To win one tender in Sweden is one thing, but a second one in under a year is outstanding! The team and I at Liquor Zaar are over the moon with this second win and can't wait to get started in the Swedish market! I truly believe we are making waves in the industry.”, said Rick Delaney.

O.J. Blanche scored 23/25, a year’s high, even with 40 other, much larger, award-winning local and national breweries competing.

Systembolaget has a nationwide retail network of 445 stores and had over 124.8 million customers through its doors in 2018. The product range of wine, beer and spirits is one of the most comprehensive in the world.

O.J. Blanche is a pale, dense wheat beer with a mild sweet-sour taste. This beverage is characterised by its coriander aromas, a beverage all beer lovers will enjoy. It is a white beer with barley malt, wheat, oat, coriander, orange peels and hops. It is a pale, white-yellow coloured, unfiltered beer with dense, white foam. O.J. Blanche is available in 69 countries worldwide in 330ml bottles, and 500ml can formats.

About O.J. Beer

O.J. Beer is a new taste experience inspired by one of the world’s strongest men, Belgian born Odo Joost, or O.J. as he is better known. Since 2015, O.J. Beer has grown and developed, much like the life of Odo Joost. We are constantly creating newer, better and stronger beers for those who wish to break the mould, step outside of their comfort zone, fuel the afterparty and make every night unforgettable. Just like Odo!

Follow O.J. Beer on Facebook, Instagram, Twitter  and LinkedIn.

About Liquor Zaar B.V.

With over 20 years in the beverage industry, the team behind Liquor Zaar are continuously striving to bring new and innovative products to the market. Through years of extensive research and first-hand experience, Liquor Zaar are devoted to filling gaps in the market with quality products. Our portfolio of brands specialises in unique essence, varying strengths and exceptional personality. Each product tells its own story through distinctive, eye catching branding and incredible flavour. At Liquor Zaar, our brand mission is to bring people together through a shared love of exceptional taste.

If you would like further information on Liquor Zaar, our brands or would simply like to say hi, please contact us on jamie@liquorzaar.com 

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